Kiritsu is a marketing controlling platform that starts where other tools stop: at the data structure. Unified naming, budget management, and ROI tracking — reproducible, not built from scratch.
Kiritsu works for international enterprises managing dozens of markets — and for mid-sized companies with just a few marketing departments. The architecture scales both ways.
Marketing controlling: the discipline of measuring, managing, and steering marketing investment — not just tracking it.
The Foundation Problem
Adverity. Salesforce Marketing Cloud. Agentforce. Powerful tools — built for companies that already have clean, unified data. Most don't. And no tool fixes that from the top down.
Layer 3 — Reports & Decisions
Layer 2 — Tools
Adverity · Salesforce Marketing Cloud · Agentforce
Layer 1 — Data Foundation ⚠ QUICKSAND
Layer 3 — Reports & Decisions
Layer 2 — Tools
Adverity · Salesforce Marketing Cloud · Agentforce
Layer 1 — Mykorisa ✓ SOLID FOUNDATION
What the industry says
"With flawed data, even the most advanced AI delivers flawed insights — only faster."
Adverity CPO, September 2025
Study of 200 CMOs across DACH and USA
adverity.com
"Agentforce early adopters ran into data quality problems and inconsistent agent behavior."
CX Today, February 2026
Salesforce Agentforce Early Adopter Review
cxtoday.com
Kiritsu builds Layer 1.
Before you invest in another tool, make sure the foundation holds.
Marketing Cloud. First Party Data. Agentforce. Many companies have already approved these investments or are evaluating them. Each one requires the same thing: structured, standardized campaign data across all markets.
Without that foundation, Marketing Cloud automates unstructured data. First Party Data has no unified base. Agentforce produces fast answers on a flawed foundation.
Kiritsu builds the layer that makes these investments work.
We analyzed the campaign data of an international corporation — one brand, three countries, two platforms, one quarter. What we found isn't the exception. It's the norm.
| Country | Label | Language | Data level |
|---|---|---|---|
| France | Heat pump/Air conditioning | English | Ad set |
| Belgium | Warmtepomp | Dutch | Campaign |
| Belgium | Warmtepompen | Dutch (plural) | Campaign |
| Sweden | BERGVÄRME | Swedish | Campaign |
| Sweden | LUFTVÄRME | Swedish | Campaign |
The question "What are we spending on heat pump campaigns in total?" couldn't be answered — even though all data was there. Not because of missing technology. But because nobody defined that "Warmtepomp," "BERGVÄRME," and "Heat pump" are the same product.
Kiritsu doesn't solve the problem at the surface. It starts at the foundation. Each layer builds on the previous one.
One unified schema across all markets, channels, and agencies — language-independent and machine-readable.
Because the structure is clean, budget operations across all markets work in a single step for the first time.
Cross-channel performance comparison at the product level — across all countries, in hard currency, automated.
Marmind, Adverity, Funnel.io — powerful platforms. But they all assume something most companies don't have.
They import data from different sources and display it "aggregated." But if "Warmtepomp" and "BERGVÄRME" are different campaigns, the tool aggregates different campaigns — not the same product.
First defines that "Warmtepomp," "BERGVÄRME," and "Heat pump" are the same product. Then builds the decision logic on top — unified, across every market.
Require dedicated IT resources, project managers, change management, and 2–12 months of implementation. Pricing model: ongoing license fees.
Working solution on real data — without an internal engineering team as a prerequisite. The client owns the result. No annual license.
No annual license. No ongoing platform fees. One investment, one result.
Kiritsu doesn't require an internal data engineering team. We build and hand over — your team can run the solution.
Quarterly reviews, KPI optimization, new markets. Long-term sparring partner rather than a one-time consultant.
Kiritsu integrates with your existing data landscape — SAP, Salesforce, Azure, Power BI — not against it. We work within your security framework, use read-only data access, and design every solution so your internal team can own and maintain it after handover.
Microsoft Azure-certified team. 8 years of production-grade delivery with SAP, Salesforce, and Azure environments.
The spreadsheets stay. The manual consolidations stay. The question "What are we spending on this product across all markets?" stays unanswerable. And every further investment — in Marketing Cloud, in Agentforce, in a new BI tool — builds on the same missing foundation.
That's not a neutral state. It's a decision that gets more expensive with every additional platform.
If the answer isn't an immediate "yes," a conversation is worth it. In 30 minutes, we'll identify where the biggest leverage lies.
Book a conversation