Anchored in your accounting structure — not bolted on as another dashboard.
Which campaign, in which market, cost how much — and delivered what? One comparable number across all markets. For most international mid-market teams, it doesn't exist yet. The problem isn't technology. It's the missing logic between data and decisions. Without it, every dashboard is just an expensive screensaver.
A proven platform product for marketing controlling — the discipline of measuring, managing, and steering marketing investment, not just tracking it. Deep expertise for Salesforce and sales controlling. Both start with the management question.
Standardized campaign naming, budget management, and cross-market ROI tracking. One logic across all markets — as a working platform, not a concept.
Standardization of Salesforce field definitions, KPIs, and reporting logic — giving sales leadership one comparable view across all markets instead of divergent reports.
We analyzed the campaign data of an international corporation — and documented why no tool in the world works when the foundation is missing.
For international mid-market companies — 250–1,000 employees, marketing across many markets — we don't add another dashboard. We anchor marketing performance in your accounting structure, so the numbers hold across every market. Three stages:
We anchor marketing activities in your accounting structure — so every campaign maps to how finance actually books cost and margin. The foundation everything else stands on.
Attribute margin, not just spend — with sub-methods for B2B2C, B2C, and brand. Marketing performance becomes readable in the same terms finance uses.
A shared basis of comparable numbers turns the budget conversation from opinion into evidence — empowering the CMO to defend and grow the marketing budget in finance's own logic.
In 30 minutes, we'll identify where the biggest leverage lies in your data — and whether we're the right partner.
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